Over 100 Thousand Visitors To PiperJet Website In August

DHI, an international advertising and design firm, was recently honored with two prestigious 2009 American Graphic Design Awards by Graphic Design USA. According to Graphic Design USA, "the award winners from the competition represent the best and brightest in graphic design throughout the country."

Left to Right - Michael Adamson, Jorie Butler Kent, Carl Miller,

Included in the honors are strategic marketing materials created for the general aviation industry by DHI's in-house creative team - a captivating website highlighting the complete line of Piper general aviation aircraft and a compelling product brochure featuring the Malibu Meridian aircraft.

PiperJet Website

"We are truly honored to receive national recognition in the Graphic Design USA annual competition for materials created by our in-house creative team," explained Carl Miller, President of DHI. "However, we take greater pride in the fact that these marketing materials help Piper achieve their marketing goals by creating positive change, building brand loyalty, changing perceptions, and inspiring action that move products and utilization of services."

DHI Staff

The Piper website (piper.com) highlights dramatic in-flight video, a gallery of original photography, dealer network referral information, flight range data, the latest news and updates, and specifications including unique product features. Launched in April 2009, the website has recorded 100,000 visitors during the month of August. DHI also received a Gold Award in the 2007 Addy Awards competition, for PiperJet print advertising.

The Malibu Meridian product brochure was first presented in April 2009, and features air-to-air and in-cabin photos.

Piper Malibu Meridian Brochure

"The response to our introduction of the PiperJet has been phenomenal in the aviation industry," cites Jaqueline Carlon, Director of Marketing, Piper Aircraft, Inc.  "DHI has been our marketing partner to promote sales from the time we first introduced both the PiperJet and the Malibu Meridian. It is remarkable to have the convenience of working with a Vero Beach-based advertising and design firm that creates world-class marketing campaigns."

FMI: www.DHI.com