Will Continue To Be Europe’s Largest Regional Airline

European regional airline Flybe is poised to become a part of The Virgin Group beginning next year. As part of the extended Virgin family, Virgin Connect will reflect the innovation and entrepreneurship of Virgin's wider brands, putting customers first and offering better value, according to a Flybe news release.

Providing great customer experience is at the core of Virgin Connect's DNA and will be one of the many ways in which we will differentiate ourselves in the regional market upon rebranding next year.

"We are hugely excited by this milestone in our airline’s 40-year history. We will remain true to our heritage and reason for being, which is offering essential regional connectivity to local communities," said Connect Airways CEO Mark Anderson.

“At its heart, Virgin Connect will be passionately focused on becoming Europe's most loved and successful regional airline. It will offer travel that is simple and convenient with the personal touch. Our customers will naturally expect the same exceptional travel experience as they do with other Virgin-related brands. Whatever their reason for flying, we want our customers to feel loved and know we will always put their needs first in every decision we take.

“As part of the Virgin family, we now have a tremendously re-energised team. From here on in, we invite our customers, partners and the communities we serve to join us on every step of this exciting journey!”

The most noticeable change will be new livery for the carrier's airplanes. They'll be saying goodbye to purple and hello to red.

(Source: News release)

FMI: virginconnect.co.uk