Tue, Nov 08, 2011
It has been a brutal year for the General and Business Aviation
industry... and this, after a number of equally brutal quarters
across 2009 and 2010.
While some companies show some steadiness that was evident in
previous months and even some incremental progress, its only fair
to note that these numbers are an abysmal drop from what we saw
just a few short years ago... long before the US government, the
media, a bad economy, and public perception declared war on all
things aviation.
Over the course of 2011, from Q1 to Q3, a number of companies
showed staying power and improvement -- but others, not so much...
Boeing moved BBJs in Q3, versus only one int he first half of the
year. Bombardier went from $1.25B in Q1 to $16B in Q3 (after a very
soft Q2). Cessna rocketed from 106 airplanes and $276M in Q1 to 165
birds and $451B in Q3 (including 41 little ol' Skycatchers!).
Cirrus plummeted from 61 airplanes in Q1 to 48 airplanes in Q3,
showing a real need for some serious rethinking of their marketing
plans and abilities.
Dassault went from 9 airplane in Q1 to 16 in Q3. Diamond showed
solid improvement and steadiness in their core markets with 37
airplanes sold in Q1, and 45 in Q3 --DA40s and DA42s seem to be
holding their own fairly well. Embraer went from 8 to 18 airplanes
(Q1-Q3). Gulfstream remains a plane-building and marketing
superstar with 24, 23 and 25 airplanes sold across the 3 quarters
of 2011... with the latest quarter worth $1.1B.
Hawker Beech slid from 37 airplanes, Q1 to 33 in Q3... Little
old Maule sold an airplane, doubling their total for the year.
Piaggio ha a solid 3Q with four airplanes old versus 1 in Q1, and 2
in Q2. Pilatus went from 8 airplanes to 14 over Q1-Q3-- a really
impressive improvement. And Piper, despite recent turmoil, went
from 26 airplanes in Q1 (and $26M), to 34 airplanes and $35M in the
latest quarter -- another positive showing. Finishing up the list
Quest moved 3 airplanes in 3Q, vs 2 in the first quarter while
Socata doubled its results by scaling up from 5 airplanes sold in
Q1 to a very solid 10 birds in the latest quarter.
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