Airline To Match Customer Donations Up To 10 Million Miles

United Airlines continues its successful Miles on a Mission campaign this Giving Tuesday by pledging to match customer donations up to a total of 10 million MileagePlus miles to featured Miles on a Mission partners. The campaign is a first-of-its-kind crowdsourcing platform that gives customers a simple, and easy way to donate miles to non-profit organizations and charities in need of air travel. Brian Kelly, founder and CEO of The Points Guy, will kick off a holiday donation drive today in Terminal C at Newark Liberty International Airport by meeting and encouraging MileagePlus members to donate miles to the effort.

The inaugural round of Miles on a Mission assisted 12 charity campaigns, which raised more than 11 million MileagePlus miles in just 28 days. MileagePlus members can now visit united.com/donate to make contributions to non-profit organizations in need of air travel.

"As our customers begin to think about ways to give back this holiday season, we are proud to offer more options to use miles in support of causes and charities that are meaningful to our customers," said Sharon Grant, vice president and chief community engagement officer at United Airlines. "We know many of our customers are looking to make a difference and we want to give them opportunities to make the giving of their miles go even further. Donating miles is a powerful way to contribute to an organization."

The following non-profit organizations are participating in the Giving Tuesday campaign:

• A Walk on Water: Surf Therapy organization serving families of children with unique needs by offering transformative experiences at the beach.
• Compass to Care: Chicago-based organization that assists children suffering from cancer with travel to receive life-saving cancer treatment. Thirty percent of children diagnosed with cancer do not have treatment options within 60 miles of their homes.
• The Extra Mile: Chicago-based organization that gives flights to those in need of visiting terminally ill loved ones, who cannot otherwise afford the trip to say their final goodbyes.
• I AM ALS: I AM ALS is uniting patients, advocates, and the scientific community to reshape public understanding of ALS, provide key resources to the community to fight ALS, and empower them to lead the search for treatments and cures for this currently terminal disease.
• PeaceJam: A global peace organization teaching young people the skills they need to tackle today's most pressing issues. Your miles will support youth to work directly with PeaceJam's 14 Nobel Peace Laureates at summits around world.
• Rainbow Railroad: Organization that helps those who identify as LGBTQI seek asylum from their countries of origin. They will use the miles they raise to book flights for individuals they are helping to travel to safety.
• The Station Foundation: Organization committed to protecting and empowering U.S. Special Operations veterans returning from combat, their spouses, families and Gold Star children.
• Up2Us Sports: Organization that works to engage, train and support sports coaches to serve as mentors and role models to youth in underserved communities all across America.

Eligible charities can apply for the opportunity to launch a 28-day rotation to raise miles for their organization through MileagePlus member donations. Approved charities will work with United to reach goals of raising between 250,000 and 5 million miles. Organizations looking to launch a campaign can visit the Miles on a Mission website for full application details.

(Source: United Airlines news release. Image from file)

FMI: www.united.com