Will Offer On-Demand Helicopter Transportation At Utah Film Festival

Going to the Sundance Film Festival in Park City, UT later this month? If you are, load up the Uber app just in case you need a helicopter ride.

And you’ll probably want to make sure there's a pretty good balance available on your credit card.

Uber and Airbus Helicopters are will be testing the on-demand ride concept with H125 and H130 aircraft at the festival, according to a report from Bloomberg News. Airbus CEO Tom Enders said at a technology conference in Munich, Germany on Sunday that the test program is designed to make helicopter flights available to a wider audience.

He did not say how much the flights would cost ... which is not really surprising given the somewhat involved pricing scheme used by Uber for its ground transportation.

Enders has been pushing technological innovation at the company, and according to the report has seen soft helicopter sales which have impacted the bottom line. So the experiment with Uber may be in part to get people to see how convenient, and cool, traveling by helicopter can be.

And chances are the Hollywood crowd attending Sundance is less likely to be concerned about "how much it costs."

(Airbus Helicopters H130 pictured in file photo)

FMI: www.uber.com, www.airbushelicopters.com