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Wed, Sep 24, 2025

British Airways Taking Crew Professionalism Too Far

Policies Prevent Flight Attendants and Pilots from In-Uniform Coffee Runs

British Airways has implemented new policies targeting employee professionalism that many argue are too extreme to be effective. The primary point of contention is a ban on consuming coffee, soda, tea, or any other beverage except water while in uniform and in public.

The original restrictions extended to everyday routines, preventing staff from carrying drinks through airports, stopping at vendors like Starbucks, or consuming beverages while waiting in gate areas. The airline initially defended the measure as part of a broader push to maintain a consistent and professional image, as its standards also included detailed rules on hair, makeup, and eyewear, alongside limits on phone use in public and stricter social media policies.

Employees came back with sharp criticism, citing long duty hours and limited access to private crew areas between flights. Unions warned that the ban ignored practical needs and could worsen already relatively low levels of job satisfaction. British Airways has since softened its stance, now graciously allowing staff to eat or drink while seated in airport cafés or gate areas, while maintaining a ban on walking with food or beverages in hand.

The airline also attempted to stop employees from commuting in uniform on its own flights, but was quickly forced to reverse the change after further complaints. The company now says it is working on revised guidelines that balance professionalism and practicality.

The controversy follows earlier discontent over uniforms designed by Ozwald Boateng in 2023, triggering tension between British Airways management and front-line staff over workplace standards. The uniforms faced backlash for having sheer blouses and restrictive dress codes that were concerning for female cabin crew. British Airways conceded, saying the designs "were not hitting the mark" and made a few changes.

FMI: www.britishairways.com

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