Company Targeting Students Using SMS, QR Codes

Airbus is taking advantage virtual ubiquitousness of smartphones in the pockes and purses of students to get the word out about recruiting events and other company information.

The mobile marketing and technology specialist Incentivated, is working with Dawson Walker Communications to deliver a messaging and mobile internet campaign for Airbus, targeted at students who are registering their interest in engineering recruitment events.

Students who send a text expressing an interest in a career at Airbus will be sent an SMS message which contains information about their nearest recruitment event and a link to Airbus' mobile recruitment site. There will also be outdoor advertisements about the campaign as well as on leaflets handed out on campuses that will contain a QR code which links directly to the mobile site.

The recruitment pages of the mobile site are linked to interactive mobile apps of the 'Your Future by Airbus' concept planes as well as connecting to the Airbus Facebook page or the main Airbus careers site, as part of the deep content provided to attract high quality candidates.

Jonathan Bass, Managing Director of Incentivated, said Airbus is a good example of a business which seeks innovative mobile marketing solutions in its recruitment process using a number of mobile solutions such as messaging, "and optimizing the mobile site to allow a smooth customer journey for potential recruits within the engineering sector."

FMI: www.airbus.com, www.incentivated.com