Wed, Mar 10, 2010
Cessna's Stangarone: Industry Needs To Constantly Communicate
Its Value And Benefits
Robert Stangarone, vice president of Corporate Communications
for Cessna, said Tuesday at the British Business and General
Aviation Association (BBGA) Annual Conference that the industry
needs to keep communicating the value and benefits of business
aviation.
"Everyone in our industry should consider themselves
ambassadors," Stangarone said. "Business aircraft are used in so
many valuable ways and have truly become essential to the global
transportation system. We need to take every opportunity to spread
that message to the world."
Stangarone stressed the importance and strength of unity.
"Protecting our image is a common goal we can all pursue, on both
sides of the Atlantic. Through Cessna's own 'Rise' campaign, we've
seen the power of partnering with our industry allies and
associations, with our government officials, with our customers and
with other stakeholders.
"Together, we need to make sure the facts are heard. Business
aviation supports 1.2 million jobs across the U.S. Equally,
thousands of European jobs depend on our industry. And companies
that use business aviation are more productive than their
competitors. "It's not just big business either," continued
Stangarone. "The vast majority of companies that rely on business
aviation are small and medium-sized operations. And just as
important, business jets are a lifeline for small cities across
North America and remote communities in Europe, and they play a
critical role in disaster relief efforts following catastrophes
such as the earthquake in Haiti."
Stangarone concluded, "As an industry we're a force with strong
points to make and a solid strategy. We're making good headway but
we have to keep working to protect our image."
The BBGA is the UK's national trade body representing companies
operating and trading in general and business aviation. The
association's Annual Conference is taking place today at the
Sopwell House Hotel (St. Albans), bringing together some 200
leading representatives from industry, politics and regulatory
bodies.
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