RR Remains Confident in Long-Term Business Jet Market
With
2001 sales of nearly US$1 billion, and the world number one
position in the business jet market, Rolls-Royce said (at NBAA)
that it remains confident in the long-term strength of this sector
over the next 20 years. Speaking at the National Business Aviation
Association (NBAA) 55th Annual Meeting & Convention, Ian
Aitken, President -- Corporate Aircraft, Rolls- Royce, said:
"Detailed analysis of the business jet market continues to point
toward excellent long-term prospects. Over the next 20 years, we
see demand shifting toward medium and larger aircraft powered by
engine thrusts of 6,000lb and higher -- a market in which we are
well positioned. We also expect demand to remain robust in the
2,000lb-thrust category, another strong market for
Rolls-Royce."
Despite the near-term downturn, the company expects to maintain
its leading market position. In 2001 Rolls-Royce won a 32 percent
market share of business jet engine deliveries, based on the value
of its share of that year's estimated $2.5 billion corporate
aircraft engine market. Rolls-Royce forecasts that 30,600 engines,
valued at US$56 billion, will be needed over the next 20 years to
meet demand for 14,670 new corporate jet aircraft. This compares to
the company's 2001 forecast in which it was anticipated that nearly
31,000 engines, valued at US$52 billion, would be needed to meet
demand for 14,330 new corporate jet aircraft. Although a similar
level of engine delivery units is anticipated, the latest view of
market structure and model availability shows a slightly increased
trend toward medium and large twin-engine aircraft, giving an
increased engine market valuation.
Aitken re-iterated the company's previous advice that the market
faces a challenging business climate in 2002 and 2003, but that
orders for new business jet engines are likely to begin rising
toward 2005. The company will produce around 290 AE 3007, BR710 and
Tay corporate aircraft engines this year, 7 percent fewer than in
2001.
"The September 11 terrorist attacks impacted the entire business
jet market, and we plan fewer deliveries in 2002 and 2003 than were
originally forecast prior to September 11, 2001. We expect that
over time, the strong fundamentals of the market will lead to a
return to 2001 levels," Aitken said.
The core sources of business jet demand will be replacement of
current aircraft, economic growth and wealth creation, and use of
business jets to enhance business productivity and personal
time-saving. Significant numbers of new users will be brought to
the market through fractional ownership, charter businesses, and
the development of very light jets.
The business jet market has historically been stimulated by the
development of new aircraft models. This trend is set to continue,
with introduction of new models such as the Rolls-Royce powered
Gulfstream V-SP, Bombardier Global 5000, Embraer Legacy and
Williams-Rolls powered Raytheon Premier 1.
A replacement market is also beginning to develop. Whereas just
7 percent of business jets ever delivered have been retired from
use, 40 percent of the current fleet will be replaced over the next
twenty years -- generating a replacement market for 4,500 aircraft.
As the tendency in this market is to upgrade to a larger type when
changing aircraft, there will be a trend toward larger aircraft in
the forecast period. Hence although the medium, long range and very
long range sectors account for 24 percent of today's fleet in
service, these three sectors will account for 43 percent of future
deliveries.
Aitken said: "While the traditional market for business jets
continues to dominate deliveries, we expect strong growth of the
fractional business, where demand is currently outstripping supply.
We also see the Supersonic Business Jet as a possibility within our
forecast horizon. We are in discussions with several airframers,
and our 30 years of powering supersonic commercial flight gives us
unique experience in this sector. As always, though, the business
case will dictate progress."
Fractional ownership programs, which are expanding the market by
lowering the cost of entry and ownership, will take a third of
projected deliveries.
In-production engines include the company's own AE 3007, BR710
and Tay; the FJ44 with Williams-Rolls; and the V2500 with
International Aero Engines. These engines have the distinction of
powering the world's fastest, longest range, largest and lightest
business jets, plus a corporate jetliner.
In the last decade the number of business jet applications
powered by Rolls-Royce, including joint-venture engines, has
increased from one to 13. This includes aircraft built by Airbus,
Bombardier, Cessna, Embraer, Gulfstream, Raytheon and Sino
Swearingen.
"During the past 10 years, Rolls-Royce and its partners have
brought to market five new corporate engine types," said Aitken.
"As our installed base grows, we will continue to see increasing
aftermarket benefits from the maturing fleet."
Aftermarket services are available under the brand name
CorporateCare(TM), which offers operators a wide choice of options
ranging from the latest predictive maintenance tools to spares
provisioning, and access to a worldwide repair and overhaul
network. Approximately 70 percent of Rolls-Royce AE 3007 business
jet engines are covered by CorporateCare(TM), and the company is
responding to continued high customer interest in the program for
the BR710 and Tay engines.
Rolls-Royce offers long-term CorporateCare(TM) maintenance
agreements for the BR710, Tay and AE 3007. The company also
provides traditional field service, repair and overhaul for these
engines, the V2500 and the company's out-of-production Dart and
Spey business jet engines.
With CorporateCare(TM), Rolls-Royce manages all engine
maintenance, repair and overhaul activity and provides engine data
collection and analysis. Operators pay a monthly fee based on the
actual number of hours the engine is flown. CorporateCare(TM) is
available for new and in-service engines and provides operators
with significant financial benefits, including predictable
maintenance costs, reduced capital investment and improved residual
value of the aircraft.
The provision of aftermarket services is an important part of
the Rolls- Royce strategy across all its businesses. Aftermarket
service revenues comprised 41 percent of the company's total sales
in the first half of 2002, and long-term service agreements
represent 20 percent of its total order book.
In 2001 Rolls-Royce launched the Corporate Aircraft unit within
its Civil Aerospace activities and named Ian Aitken as president.
Rolls-Royce established the business unit to capitalize on the
company's leading position in the market, and to maximize the
company's efforts on the specific needs and requirements of the
manufacturers and operators in this sector.