Wed, Mar 31, 2004
Named VP Of Marketing
Rick Larsen, a 25-year
veteran of the aviation industry, has been named Vice President of
Marketing for the Experimental Aircraft Association (EAA). Larsen
will begin his new position April 12, 2004.
Larsen comes to EAA after most recently serving as Vice
President of Marketing for ATA Airlines, Inc., where he led efforts
that transformed the airline from niche player in air charter
operations to the nation's 10th largest commercial carrier. Among
the major accomplishments under Larsen's leadership were ATA's
successful entry into the Chicago market; development of an
effective e-commerce program; dramatic growth in ATA's travel club
membership; and broadening the airline's market position into new
growth areas.
"Rick Larsen's background and accomplishments will be superb
assets for EAA, as we continue to develop more and better ways to
serve our members and the aviation community as a whole," said EAA
President Tom Poberezny. "Along with his impressive professional
qualifications, Rick's interest in recreational flight and
participation in aviation activities through the years also shows
his enthusiasm for the type of flying enjoyed by EAA members."
Larsen, an aeronautical studies graduate of Embry-Riddle
Aeronautical University with a master's of business administration
in aviation degree, also worked in a variety of marketing
capacities with Midway Airlines prior to joining ATA in 1991.
Larsen's interest in aviation extends deeply into recreational
flight as well. He is an EAA member and has regularly participated
at EAA AirVenture Oshkosh over the past decade. He enjoys flying
light planes with fellow enthusiasts at his current home in
Indiana, and has served as a member of the organizing committee for
the annual Mount Comfort air show near Indianapolis.
Larsen is married with two daughters, and will be relocating to
the Oshkosh area.
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