Mon, Apr 25, 2011
Sheltair Brings Its Three Lines Under One Umbrella
Holland Sheltair Aviation Group, an aviation company offering
fixed base operations (FBOs), property leasing and facility
construction, says it has unified all three divisions of the
company under one brand, Sheltair. As part of the rebranding
effort, the company is unveiling a redesigned logo, as well as
collateral materials and new website.
Previously segmented into three lines of business –
Sheltair Aviation Services, Sheltair Aviation Facilities and
Holland Builders, Inc. – the new, integrated Sheltair is not
only revamping its look, but also overhauling its message and
strengthening its culture.
"Our experience in the construction of aviation-related
facilities, like FBOs, hangars and on-the-field offices, as well as
our background in FBO ownership and airport property leasing is
unique in this industry, said Sheltair CEO Jerry Holland on
Wednesday. "We are focusing our efforts on making sure that
customers and prospects know about our wide-range of exclusive
capabilities and ensuring that our employees benefit from and are
able to articulate these advantages."
The rebranding effort creates additional continuity for the
300-plus employees working in different areas of the business. An
internal communications campaign being implemented encourages
consistent messaging to the entire workforce, more open
communication between the different areas within the company and
increased education through various electronic and in-person
tactics.
External branding will include an updated Sheltair logo, new
company website, new signage for buildings and vehicles, and new
print materials for customers. Sheltair's company history and
significant brand recognition influenced the updated logo, which is
a more modern evolution of the existing Sheltair logo. The new
website combines the three focuses of the company - FBOs,
properties and construction - in one easy to navigate site.
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