Thu, Feb 12, 2009
Tongue-In-Cheek Campaign Touts Efficiency Over Jets
After being pummeled for the past four months on the sales
balance sheet, and in the court of public opinion, manufacturers of
business aircraft are going on the offensive against accusations
their products represent corporate largesse.
On the heels of
Cessna's very public appeal for corporate executives to
stand their ground against uninformed protests, on
Wednesday rival Hawker Beechcraft took a more light-hearted
approach... noting its King Air 350 turboprop is much more
efficient than a business jet for most trips.
"If
the three Detroit CEOs had arrived in
Washington in the Beechcraft King Air 350, they might
have received a warmer reception from their legislative hosts,"
Hawker Beech notes in its latest advertising campaign, addressing
the recent political and media frenzy surrounding business aviation
with what the company believes is a quite sensible alternative --
the King Air 350, billed by HBC as "the world's greenest and highly
efficient aircraft.
"In comparison to the Gulfstream one of the CEOs was spotted in,
the King Air 350 would have arrived in DC roughly 15 minutes later,
yet saved approximately 220 gallons of fuel and thousands of
dollars in operating costs," the company notes.
"We are having a little fun with the Detroit CEOs in this
advertisement," said Charles Mayer, vice president of Marketing.
"More importantly, this is an opportunity to show a sensible way
for this type of business travel and the value of the aircraft
manufacturing industry. Our industry not only offers valuable
business tools that dramatically increase efficiency, it also
contributes $150 billion annually to the U.S. economy and employs
more than one million Americans."
Hawker Beech notes that with best-in-class fuel efficiency and a
lower operating cost per seat-mile than any light jet, the King Air
350 is one of the greenest aircraft in the sky. It also boasts the
largest cabin in its category.
More News
Runway Lead-in Light System Runway Lead-in Light System Consists of one or more series of flashing lights installed at or near ground level that provides positive visual guidance a>[...]
Aero Linx: Aviation Without Borders Aviation Without Borders uses its aviation expertise, contacts and partnerships to enable support for children and their families – at hom>[...]
Dave Juwel's Aviation Marketing Stories ITBOA BNITBOB ... what does that mean? It's not gibberish, it's a lengthy acronym for "In The Business Of Aviation ... But Not In The Busine>[...]
From 2010 (YouTube Version): Yeah.... This IS A Really Cool Job When ANN's Nathan Cremisino took over the lead of our Aero-TV teams, he knew he was in for some extra work and a lot>[...]
Also: Junkers A50 Heritage, Montaer Grows, Dynon-Advance Flight Systems, Vans' Latest Officially, the Carbon Cub UL and Rotax 916 iS is now in its 'market survey development phase'>[...]