Could Corporate Sponsorship Be The Shuttle's Salvation?
An astronaut stands by
the airlock aboard the International Space Station, obviously
anxious. Suddenly, the lock cycles, the door pops open and here
A Domino's Pizza delivery. It could happen, especially if
someone at NASA is listening to Robert Lorsch.
Lorsch is an ad man who heads up the RHL Group in Hollywood. His
idea is a simple one: Sell corporate sponsorships to the space
Don't laugh. Lorsch says that could raise millions for a space
program desperately seeking cash to fulfill President Bush's
promise of missions to the Moon and Mars over the next three
decades. Lorsch says selling shuttle sponsorships could raise up to
$100 million before the shuttle's return to flight in 2005.
"And I would be amazed if it wasn't much, much more than that,"
There are, of course, a few obstacles standing in the way. For
instance, a long-time NASA prohibition on astronaut endorsements.
And there's no real mechanism for the government to receive
advertising revenue. But, hey, we can work that out, can't we?
Once again, imagine this:
"Hi, I'm James Kelly, pilot of STS-114 aboard the space shuttle
Discovery. I've just completed SRB sep, orbital insertion and have
charted a course to the ISS. It's Miller Time."
"Red Bull. It gives NASA wings."
"Atlantis. Powered By MOPAR."
"Big Mac: The Official Sandwich Of The International Space