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Fri, Jan 17, 2020

Aero-FAQ: Dave Juwel's Aviation Marketing Stories -- ITBOA BNITBOB

Dave Juwel's Aviation Marketing Stories

ITBOA BNITBOB ... what does that mean? It's not gibberish, it's a lengthy acronym for "In The Business Of Aviation ... But Not In The Business Of Business."

When you attend as many trade shows as we do, you begin to see patterns emerge from companies that make a great product, love aviation, but don't have a great handle on how to market those products to potential customers. David Juwel, who for many years worked with businesses helping them achieve their goals, often wrote about some of those companies, the good and the bad, and how they could improve their marketing.

So here you'll find links to many of Dave's articles about being in the business of aviation, but not necessarily in the business of business. We hope you'll find them helpful in making YOUR business more successful.

 FMI: www.aero-news.net  

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