New Subsidiary To Revitalize The Leisure Oriented Private Aviation Experience

Airline management and strategy firm Embark Aviation has created a new, wholly owned subsidiary Embark Air Club, Inc. and acquired Sun Valley Air Club and Telluride Air Club. These two Air Clubs have specialized in providing dedicated, private aviation services to both Sun Valley, Idaho and Telluride, Colorado from a wide range of Western gateways, including Seattle; LA/Orange County, California; Oakland; Dallas; and Denver. Mountain Aviation will continue to operate Air Club flights.

Tim Sieber will serve as Managing Director and Stephanie Rice will serve as Director, Member Relations. Tim Sieber has over 25 years of leadership experience with regional and start-up airlines, and as a consultant with extensive engagements in business and general aviation. Stephanie Rice comes to us with more than 30 years in the marketing and hospitality industry with over a decade working in private jet charter aviation in Florida, the Northeast and Sun Valley.

Embark Air Club, Inc will be building on the success of the clubs as a leisure-oriented private jet aviation experience. It plans to unveil a new consolidated brand and other service enhancements that will set the stage for growth. Today, Members can fly to either Sun Valley or Telluride on a fixed cost per trip, or ‘ride share’ with multiple Members at a fraction of the cost of a traditional private charter. Embark Air Club plans to expand service options to both Sun Valley and Telluride and explore other destinations that appeal to Members.

“I look forward to working with Stephanie, our Members, and our partners to build on the Club’s solid foundation,” said Tim Sieber. “We intend to grow the Club by offering this unique product in additional resort destinations while also working to enhance the current Member experience.”

(Source: Embark Aviation news release)

FMI: www.sunvalleyairclub.com, www.tellurideairclub.com, www.embarkaviation.com