Airlines Add Commercials To Cockpit Announcements | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Most Recent Daily Episodes

Episode Date



Airborne-Wednesday Airborne-Thursday


Airborne On YouTube






Fri, Apr 01, 2011

Airlines Add Commercials To Cockpit Announcements

Cockpit Naming Rights Also Being Considered

ANN April 1st Special Edition: Several major airlines announced Friday that, as of April 1st, announcements from the cockpit will be preceded by a commercial. Airline executives said they had several major sponsors lined up for the launch of the service.

"Nothing is more American than advertising," said American Airlines CEO Gerard J. Arpey (pictured, above). "It only makes sense that, with 50-400 captive sets of ears in the back that we'd be able to make a significant impact on the buying public."

"Pilots are known for their smooth delivery in their "this is your captain speaking" announcements," added Jeffery A. Smisek, president and CEO of United Continental Holdings. "The smooth, usually baritone, measured delivery telling the passengers that "we're about to experience a little turbulence" is a natural for selling shampoo or floor wax. To return the airline to profitability, we had to think outside the box. There are only so many fees with which you can gouge ... er ... ask your customers to pay."

A Southwest employee speaking on condition on anonymity said the low-fare carrier is also considering selling the naming rights to its cockpits. "We've got to do something to keep up," the employee said. A sample script sent to ANN has captains saying "Good afternoon ladies and gentleman, from the Geico Flight Deck, this is captain ______________, and I'm assisted here in the Geico cockpit by first officer ___________________, ...".

Jeppesen is reportedly working on a teleprompter iPad app for inclusion in its electronic flight bag.

"Advertising is here to stay, and it's included in everything," said Delta CEO Richard H. Anderson (pictured, above), who said the Atlanta-based carrier has already locked up a deal with fellow Atlanta company Coca Cola. Anderson said the deal is not only for cockpit announcements, but also for new livery to have Delta jets painted like bottles of Coke.



More News

ANN FAQ: Turn On Post Notifications

Make Sure You NEVER Miss A New Story From Aero-News Network Do you ever feel like you never see posts from a certain person or page on Facebook or Instagram? Here’s how you c>[...]

Aero-News: Quote of the Day (08.06.22)

“We think recruiting should be easier in the next two years because Top Gun is so popular. Many young men dream of flying.” Source: Matt Shen, an instructor pilot assig>[...]

ANN's Daily Aero-Linx (08.06.22)

Aero Linx: HeliOffshore HeliOffshore is the global, safety-focused association for the offshore helicopter industry. Our mission is to lead a collective safety conversation, identi>[...]

ANN's Daily Aero-Term (08.06.22): Intermediate Landing

Intermediate Landing On the rare occasion that this option is requested, it should be approved. The departure center, however, must advise the ATCSCC so that the appropriate delay >[...]

Oshkosh 2022 Morning Brief-Day 3: RV-15, Epic Aircraft, Gogo 5G, and MORE!

07.27.22 Episode Powered by Gogo!!! Join us for the Oshkosh 2022 Daily Morning Brief, live from Wittman Regional Airport! We'll have some current news, a little weather report, liv>[...]

blog comments powered by Disqus





© 2007 - 2022 Web Development & Design by Pauli Systems, LC