Moves From Blog To Page On Cessna.com
ANN received tips from several curious News-Spies last month,
noting Cessna had taken down its webpage for the upcoming
Cessna Model 162 SkyCatcher. Requests by ANN for information
from Cessna on the matter were met with, essentially, "no
Well, the SkyCatcher site is back... but it's not the same
animal as before.
As of Monday, gone is the previous blog-style forum launched
upon the SkyCatcher's introduction at Oshkosh 2007. That site was a
deliberately youth-oriented move, intended to show Cessna's new
direction for the aircraft. It also allowed commenters to post
questions, comments, and criticism (more on that in a minute)
regarding the LSA in a lightly-moderated format.
In its place, is a traditional page on Cessna's website, under
the heading for Single Engine Pistons. The page (shown below)
follows to the letter the company's layout for the pages of its
other SEP offerings, including the newly-acquired Cessna (nee
Columbia) 350 and 400.
One could certainly argue the move is a natural one for Cessna,
perhaps a move to better align the SkyCatcher under the corporate
Cessna banner, rather than as a stand-alone product. But the change
brings with it a curious development, as well.
"We now invite you to submit your comment to our site editors
for consideration of online posting, much like traditional
publishing," Cessna writes on the "Comments & Posts" section of
the new SkyCatcher site. "This will give us a better opportunity to
respond with our own comments on a more regular basis."
That's a notable shift from Cessna's policy of relative openness
on the original SkyCatcher blog... which, as ANN reported last month,
was deluged with comments critical of the planemaker's decision to
build the plane in China, for reassembly in the United States.
While the change in editorial policy might send a certain
message to some, Cessna appears eager and willing to continue to
entertain differing viewpoints on its choice.
"You can rest assured that views representative of all sides of
an issue will be chosen for display on the site by our editorial
staff," Cessna adds on the new website.