It's classic college marketing... define your target market, and
present yourself to it.
Identifying your customers by their verifiable traits and
qualifications is helpful. We like to be helpful. Keeping in mind
that all specialty-interest advertising is (due to the economic
constraints of the required polling) technically unscientific, we
do know, as well, that people use such unscientific data.
Let's see if we can help identify who reads Aero-News, in
categories useful to our specialty advertisers. If you're selling
airplanes, do you really care, for instance, what sex your customer
is? While we all know that, statistically, very few women are
pilots, we also know they buy airplanes.
Would you like to know how many of our readers say they will be
buying an aircraft within the next 12 months?
Could you use that? We've got that (6%).
The readers of Aero-News are aircraft owners. Fully 54% say they
own at least part of one or more aircraft!
29%, some of whom count themselves among those aircraft owners,
say they are building an aircraft. (These may be non-owners, who
are helping a friend build an aircraft, too!)
Aero-News readers are qualified consumers in other ways, as
well: they want their news now; not in a few days, or even a few
Fully 70% of our readers say they read us, "every
(Beyond that, we have another 8% who say they read Aero-News
more than once a day!)
Aero-News readers, by definition, are computer users. From that
we can make an educated guess, and assign them (mostly) to the
higher family-income groups. (Among computer users, Aero-News
readers are also, obviously, internet users. Knowing this further
defines their income and education demographics.)
Aero-News readers are doers, too. Nearly one out of eight (12%)
say they will be building an aircraft within a year.
Aero-News readers could be a bunch of little kids, of course.
Everybody knows kids get on the internet all the time; and
everybody knows kids don't buy airplanes. That's why we ask our
readers how old they are. They're adults (virtually none are under
18); but very few are retired (just 8%). They're grown-up
income-earners, in other words.
So, Aero-News has an adult, educated, high-income, well-informed
group of aviation junkies for an audience.
Who are your customers?
Would you like your company in front of these people, a million
times a week, or more?
Call us: 1-800-356-7767; or do what our readers do...
E-Mail us: firstname.lastname@example.org