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July 29, 2023

Elixir Aims to Produce 300 Aircraft Per Year in Ambitious Target

With a Fistful of Orders, Can a Small French Upstart Beat the Odds?

French LSA manufacturer Elixir kicked off its own AirVenture week with a flurry of happenings, one after the other. While surrounded by so many ambitious sport planes - some survivors, some successes, but a whole lot of ghosts - it makes you wonder just how high they’re aiming. Happily humming with a few hundred orders in hand, Elixir announced to the world that they will be undergoing yet another upgrade to its manufacturing facilities, targeting an ambitious total of pumping out 300 brand spankin’ new LSA’s per year.

Creative Gimmick Makes the Best of a Missing Plane

An Interesting little marketing stunt was spied on the grounds of AirVenture 2023 in the form of an empty booth space, some floating tie-down ropes, and a sign exhibiting “The World’s First Invisible Plane”. The stunt is aimed at driving traffic for the operator of N665CC, a fresh new Carbon Cub FX-3 called the ‘Cheshire Cat’ by its owner Mike Daniel. He’s proud of his bird, wrapped in a full body scheme featuring the classic character. When outfitting the aircraft, he elected to create an ‘augmented reality’ addition that results in an animated caricature of the cat coming to life through the phone screen.