Dr. David Juwel To Address Worrisome State Of Aviation Industry Marketing Expertise on Thursday, 1/16, 1045 ET, Area 3
Among the many features the crew of the Aero-News Network, SportPlane Resource Guide and Aero-TV are bringing to this year's Sebring FL, Sport Aviation Expo, is a much needed presentation on aviation marketing. Dr. David Juwel, a regular contributor to ANN and a long-time advocate for greater expertise in sales and marketing for sport aviation companies, will be presenting a forum on Thursday, January 16th, 2014 in Forum Area 3, at 1045 ET. Dave notes that, "Perhaps the one thing that many business owners don't know is, 'What does the potential customer really want from me?' A brochure maybe? To be left alone to browse (I'm just looking, thank you)? A ne
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