"Embraer’s logo, recognized and respected around
the world and always associated with high performing and reliable
products, is the fruit of the work and dedication of generations of
employees throughout nearly four decades and one of our most
important assets. Its modernization results from detailed studies,
preserving its visual identity and positively contributing to the
growing solidity of the Company’s image."
Source: Frederico Fleury Curado, President and
CEO of Brazilian planemaker Embraer. On Tuesday, Embraer announced
it will soon change its logo, for the first time in the
manufacturer's 38-year history. The much-touted "modernization"
amounts to larger type.
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