From 2011: The Sebring LSA Show Reveals That The Light-Sport Industry Still Has Much To Learn
Our good friend, Dave Juwel, has done a marvelous job of helping ANN evaluate the sport and general aviation industry's ability to market itself effectively. A number of years ago, Aero-News published an article that he wrote titled, "Does Your Aviation Business Suffer From ITBOA BNITBOB Disease?" ITBOA BNITBOB is an acronym for, "In The Business Of Aviation... But Not In The Business Of Business." To this day, it is one of the most requested of our older feature stories.