Better Business Bureau Rules on Competitor's Complaints

The appeal filed by Air Methods Corporation with the National Advertising Review Board has been partially upheld, resulting in a mixed, but mostly negative bag for the air ambulance service. The board is the appellate advertising law body of the Better Business Bureau's National Programs, and has ultimately returned a verdict that recommended that Air Methods modify some of its claims in advertising, discontinue others, and modify a limited number. The dispute arose from Global Medical Response and its subsidiary Air Evac EMS, who went before the advertising review board in protest of the comportment of Air Methods advertising that they felt cast subtle allegations about their services.