Mattel Inc., the California-based multinational toy manufacturing and entertainment company, has announced that it has entered into a multi-year agreement with Elon Musk’s SpaceX to create and market products inspired by the pioneering space company’s launch-vehicles. The first toys and collectibles produced under the new partnership will be released in 2023 under Mattel’s Matchbox and Mattel Creations banners—the latter being the company’s direct-to-consumer platform.
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