ATR Will Also Finance A Breast Cancer Communication Campaign
During The Next Edition Of “Pink October”
Toulouse-based turboprop aircraft manufacturer ATR has delivered
a pink ATR 72to Brazil’s Azul Linhas Aéreas,
symbolizing the promotion of breast cancer awareness. On its
fuselage, the aircraft will promote FEMAMA, a Brazilian non-profit
organization dedicated to fighting the disease. In addition, ATR
and its suppliers involved in the organization of the delivery of
the aircraft will contribute funds for the Toulouse Cancer Campus.
These funds will finance a breast cancer promotion campaign during
the next edition of “Pink October”, an annual
international awareness event.
When the pink ATR arrives in Brazil, the airline will also
conduct, during one week, awareness initiatives on breast cancer
screening and self-examination procedures at the Brazilian airports
where the pink ATR will land. These initiatives will include
conferences given by FEMAMA volunteers and the distribution of
informational brochures, which will also be available on board the
aircraft.
Pink, the characteristic color of the city of Toulouse, which is
the birthplace of both ATR and the center of excellence for cancer
research, inspired the name of the aircraft: “La ville
rose”, or “The pink city”. All the female
personnel of ATR, FEMAMA’s president and women
representatives of local and regional institutions attended this
special event.
David Neeleman, Founder and Chairman of the Board of Azul Linhas
Aéreas, declares: “For Azul, it is very important to
combine our growth with the development of social initiatives. Our
new ATR aircraft, and our partnership with FEMAMA, will bring us
the opportunities of further communication on the importance of
breast cancer prevention. A pink ATR aircraft is definitely an
optimal way to bring this message across the country”.
Filippo Bagnato, Chief Executive Officer of ATR, declares:
“By getting involved with Azul Linhas Aéreas and to
FEMAMA in this major awareness programme, we aimed to associate ATR
with such an important fight. We are proud to see that an ATR
aircraft will promote breast cancer awareness in Brazil. We are
also pleased to establish a durable commitment with the Toulouse
Cancer Campus, a growing institution which is becoming an
international reference center. With this pink ATR aircraft we will
have the opportunity of expanding the awareness message among our
operators, thus providing an international dimension to such
important initiative”.