Aero-Marketing 101: Using Synergy To Rejuvenate Aviation | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Most Recent Daily Episodes

Episode Date

Airborne-Monday

Airborne-Tuesday

Airborne-Wednesday Airborne-Thursday

Airborne-Friday

Airborne On YouTube

Airborne-Unlimited-10.06.25

AirborneNextGen-
10.07.25

Airborne-Unlimited-10.08.25

Airborne-FlightTraining-10.09.25

AirborneUnlimited-10.03.25

Mon, Jul 22, 2013

Aero-Marketing 101: Using Synergy To Rejuvenate Aviation

Reaching Out To The Non-Aviation Community To Draw Them In

By Dave Juwel

One of the best ways to rejuvenate general aviation is to reach out to the non-aviation community and draw non-aviators into an introductory relationship with you. There are a lot of people out there that have always wanted to fly, but don’t know the variety of opportunities that are available to them. Synergy is a key to effectively introducing aviation to them.

The word “synergy” has the meaning of collaboration, interaction, working together, and a combined effort which produces a greater result than the parts do by themselves. Synergy is what you hope to get when two companies or events merge. In this case, it’s a $25 word that simply means that aviators and non-aviators are working together to accomplish something greater than they might normally be able to do by themselves. Synergy gives a non-aviator a reason to attend your event with more to do and experience than just aviation. I’ve watched synergy in action at several different fly-in’s.

Synergy was the theme at these fly-in’s. At a minimal expense, people from many different non-aviation fields worked in collaboration with general aviation to introduce their independent and combined values to the local community. How much synergy? Usually about 25 sponsors and vendors involved in the event were not aviation organizations. These non-aviators worked closely with about approximately 25 aviation organizations.

The non-flying aspect of the fly-in is usually a car show, but it could be any other field of endeavor that’s attractive to the general public. The value of synergy is it brings the non-flying general public into a relationship with a broad spectrum of aviators. They come for the car show and are introduced to aviation. It is a mutual relationship, because aviators are introduced to customized or antique cars.  At these shows, people can watch various aircraft fly, and then walk around and touch them, talk to the pilots, and even take flight in a bi-plane or helicopter for about $20-$45. Skydivers are usually jumping. Unique aircraft and award winning cars are on display. Live entertainment and activities for children are available.

But planes, cars, food and fun were not the only things you found on the menu. You could have met some pretty interesting people at these events, as well. I’ve met backyard mechanics, millionaires, and famous aviators, all fraternizing together as equals and experts in their field.

The displays are remarkable too. At one synergistic fly-in I saw a $1,430,000.00 Ferrari Enzo (pictured) on display.

At another I saw an American Airlines DC-3. The DC-3 aircraft was introduced to the airlines in 1935.

Most important of all, you could have met with the owners and pilots of what may be your favorite type of aircraft, whether it be a biplane, helicopter, trike, motorized sailplane, aerobatic aircraft, or a warbird.

A smart airport operator will no longer put on a pure airshow or fly-in. They will do everything they can to make it a community affair, and create a vortex of synergy that creates greater public magnetism for the event. Everyone involved will win.

FMI: http://millionairdallas.com/events/wingswheels-2012/index.htm, www.flagshipdetroit.org

Advertisement

More News

Airborne 10.03.25: Phantom 3500 Buy, ‘Chinese Military Company’, NOTAM Redesign

Also: Lufthansa Chops 4000, FlyNow eCopter, Pilatus PC-12 PRO, USMC Buys 99 CH-53Ks Otto Aerospace announced that Flexjet will be its first fleet customer and its launch customer f>[...]

ANN's Daily Aero-Term (10.05.25): Terrain/Obstruction Alert

Terrain/Obstruction Alert A safety alert issued by ATC to aircraft under their control if ATC is aware the aircraft is at an altitude which, in the controller's judgment, places th>[...]

Airborne Affordable Flyers 10.02.25: MOSAIC Start Date, AFE25 Tickets, ePulitzer

Also: Bristell Receives Part 23, Sonex Highwing Webinar, AV-30-C Update, MOSAIC Consultancy The GA community is eagerly anticipating the date that marks the beginning of a new era >[...]

NTSB Final Report: Zodiac CH 650B

The Airplane Ballooned About 10 Ft Above The Runway When It Encountered A Wind Gust Analysis: The pilot was conducting takeoffs and landings in the airplane at the time of the acci>[...]

Classic Aero-TV: RDD Enterprises' LX-7 - Taking The Lancair to a Whole New Level

From 2019 (YouTube Edition): Company Updates Its Program For Highly Modifying Lancair IV-P Airframes RDD Enterprises, a company that was created to modify Lancair IV-P airplanes in>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2025 Web Development & Design by Pauli Systems, LC