Adds 'Avionics' To Its Name To Better Define Market Position

Mid-Continent Instruments has officially changed its name to Mid-Continent Instruments and Avionics. The new corporate identification better describes the company’s capabilities and underscores its commitment to provide its extensive customer base of general aviation repair facilities with a full range of services supporting avionics systems, instruments and power solutions. Mid-Continent has steadily increased its capacity and involvement in the repair and overhaul of avionics products in recent months. This includes weather radars, navigational and communications systems, and similar products manufactured by Honeywell/Bendix-King and Rockwell Collins.

“Our name reflects who we are and what we do,” said Todd Winter, President and CEO of Mid-Continent Instruments and Avionics. “We’ve served as a supplier of instruments and technical support to a lot of general aviation service facilities over the years. They have learned they can rely on us for top-quality products and highly responsive repair and overhaul service. In recent months, we have been increasing our avionics repair and overhaul capabilities, and have received very positive feedback from our customers. At the same time, the effects of the economic downturn have forced some customers to curtail their repair and technical bench services or cut back staff. We have been asked to fill this void by offering the same type of reliable support on avionics systems that we provide for instrumentation. When it comes to conveying our commitment to these customers and the expansion of our services, we felt that the best way to do it was to put it right in our name,” Winter added.

Mid-Continent Instruments and Avionics has built a long-standing reputation for exceptional workmanship with a commitment to safety and reliability. The addition of avionics services is designed to expand the company's support of its primary customers — avionics shops — by becoming a virtual extension of their operations. To ensure the company can meet customers' requirements, Mid-Continent has added experienced and talented avionics technicians and increased the number of customer service representatives.

“Rolling out the new Mid-Continent Instruments and Avionics name is no small task,” Winter acknowledged. “We have been working hard to unveil new signage, and put the new brand on our website and collateral materials. We think it’s important because the name really is a reflection of our dedication and commitment.
We want to do it right.”

FMI: www.mcico.com