Charles Mayer Comes From Maserati NA

Hawker Beechcraft Corporation (HBC) announced Monday the appointment of Charles D. Mayer as vice president, marketing.

Mayer is responsible for developing and implementing strategies and branding initiatives for all marketing activities supporting Hawker Beechcraft products and services worldwide. He will also lead marketing communications, public relations and internal communications, market analysis, database management, and the development of customer-driven, product marketing initiatives for HBC's range of industry-leading aircraft.

"Charles is a great addition to our senior leadership team and we look forward as he brings expert marketing strategies and identifies opportunities to further advance our product and marketing offerings," said Jim Schuster, chairman and CEO. "His thorough knowledge of the competitive landscapes, product positioning and marketing solutions resulting in lead generation will grow market share worldwide for Hawker Beechcraft products."

Mayer's career spans more than 15 years in marketing including 10 within the luxury automotive category. Most recently, Mayer was director of marketing, media and advertising for Maserati North America in Englewood Cliffs, NJ., where he was responsible for leading the successful marketing re-launch of Maserati in the US, enabling the brand to capture more than one-third of segment sales in 2007. Prior to that, he led marketing communications and brand strategy for Jaguar Cars North America in Irvine, CA.

From 1993 to 2001, Mayer held senior executive positions with various automotive and advertising industry authorities, including senior vice president for D'Arcy Advertising in Troy, MI on the Cadillac advertising account; and manager, global integrated marketing for Saab Automobile AB in Goteborg, Sweden.

Mayer holds a bachelor's degree in advertising and public relations from Southern Methodist University in Dallas, TX.

FMI: www.hawkerbeechcraft.com