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Tue, May 31, 2016

Deer Jet to Operate World's First VVIP 787 Boeing Business Jet

Deal Announced During Boeing Event At EBACE

Asian business jet company Deer Jet will become the operator of world's first VVIP BBJ 787. Deer Jet and Boeing announced the milestone jointly at EBACE. This VVIP BBJ 787 will have a range of 8,600 nautical miles and can fly nonstop for 17.5 hours at Mach 0.85.

"This VVIP BBJ 787 is the most high-end business jet in the world. Becoming its operator shows the strength of Deer Jet's global operations capabilities," said Denzil White, President of Deer Jet's subsidiary Hong Kong Jet, at a media event evening held by Boeing on May 22.

"Over the past few years, our strategy of 'Customer Experience Focus' has not only brought us more clients, but also allowed us to raise the standards of service to a new level," said Zhang Peng, Chairman and President of Deer Jet. "Although the 787 BBJ is a brand new model for us, we are fully capable of operating it and granting the best experience to our clients. At the same time, we will work with HNA-CAISSA Touristic Group to develop a tailor-made journey, using the 787 BBJ, so that more people can experience the beauty of high-end customized travel."

"This 787 BBJ will push us to grow faster," said Zhang Peng.

Deer Jet currently operates nearly 90 business jets, including 4 BBJ, which means it already has significant experience operating Boeing Business Jets. The famous tourism brand under HNA group, CAISSA Touristic, has also entered the high-end custom-tailored tourism market over the last two years and has achieved marked success.

In its 21st year of operation, Deer Jet has developed very rapidly over the past few years. It established Deer Jet (Beijing), Deer Jet (Shanghai) and Hong Kong Jet to optimize its network, it has collaborated with Gulfstream and Dassault Aviation to improve maintenance services. It also has established Honor Aviation Support, and has opened 8 FBOs across China. In 2015, Deer Jet's domestic market share rose to 70%, and its international flight hours exceeded 50%. Deer Jet also received the 'World Leading Private Jet Charter' award at the World Travel Awards (WTA), further raising the company's market reputation.

(Source: Deer Jet news release. Image from file)



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