Tue, Nov 06, 2007
Dallas, Fort Worth Reps Team With Airport In "Visit DFW"
Campaign
DFW International Airport is kicking
off its multi-million dollar global marketing campaign this morning
in Buenos Aires, Argentina with a tour of the city, local media
briefings and meetings with airline and local officials.
DFW has teamed with the Dallas and Fort Worth Convention and
Visitors Bureaus in the ‘Visit DFW’ (VDFW) campaign to
promote the Airport and the region throughout South America. The
campaign will continue in Santiago, Chile later this week.
"DFW is moving aggressively to be the premier international
gateway to South America and it is critical for us to expand our
presence and build even closer relationships in Argentina and
Chile," said Jeff Fegan, CEO at DFW. "Our Airport has added
millions of dollars in new services and amenities that cater to the
international passenger, and our International Terminal D is
considered one of the best facilities in the world. So DFW and the
cities of Dallas and Fort Worth look forward to showing the
citizens of Argentina and Chile the fantastic business and tourism
opportunities that await them in Texas."
The $5 million VDFW campaign allocated 80 percent of the money
toward efforts to build on the thriving tourism and business
markets in Mexico, Central and South America. The DFW Board
approved the VDFW campaign in June 2007 in an effort to leverage
the Airport’s strength to promote more international travel
to DFW, benefiting its owner cities.
"We are launching this initiative because the Argentinean and
Chilean travel markets show strong growth opportunities and VDFW is
our compelling way to build awareness of DFW, Dallas and Fort
Worth," said Joe Lopano, executive vice president of marketing and
terminal management at DFW. "We are also seeing more and more South
American passengers connecting through Terminal D to Asia and
Europe and we want to continue to promote our Airport as the best
connecting hub in the United States."
While visiting Argentina and Chile, DFW, Dallas and Fort Worth
convention and visitor bureau executives will meet with key airline
and business contacts to promote DFW as a potential new destination
for South American travelers and a strategic hub for connections.
In addition, the executives will tour the cities of Buenos Aires
and Santiago, while promoting new destinations and connection
opportunities through DFW.
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