Wed, Jan 23, 2013
Were Your Reps Among Them?
By Dr. David Juwel
Mystery shopping is a key activity for any company because a good customer experience will increase completed sales, and generate additional sales. A poor customer experience will cause that person to tell ten other people, who will tell ten other people, and so on; exponentially ruining your reputation.
Typically a mystery shopper enters a vendor’s area and documents everything about their visit such as the number of employees available, how long it took to get waited on, what questions the salesman asked, what products they steered you to, whether they attempted to close the sale, and whether or not they acquired follow-up information if they didn't close the sale; and a host of other things based on the desires of the company.
In our case the mystery shopper is not working for a company. He is providing a volunteer public service to the overall industry exhibiting at various shows. This is done because he knows that increased sales will benefit both the companies exhibiting, and the overall success of general aviation. As a bona fide aviatephilia (if that’s not a word, it should be), he wants General Aviation to succeed!
As the mystery shopper has indicated in past articles, it’s really hard sometimes to get a salesman out of his chair. Like the story about the stubborn mule, this time he took some drastic measures. We hope your salesman wasn't one of them.
(Pictured: The 'Mystery Shopper" attempts to get the attention of a salesperson at the 2013 Sebring Light Sport Expo)
More News
Touchdown Zone Lighting Two rows of transverse light bars located symmetrically about the runway centerline normally at 100 foot intervals. The basic system extends 3,000 feet alon>[...]
“Discovery and innovation are central to our mission at Virgin Galactic. We’re excited to build on our successful record of facilitating scientific experiments in subor>[...]
"We are reaching out to you today on behalf of the Popular Rotorcraft Association because we need your help. We are dangerously close to losing a critical resource that if lost, wi>[...]
UAS Traffic Management (UTM) The unmanned aircraft traffic management ecosystem that will allow multiple low altitude BVLOS operations and which is separate from, but complementary>[...]
Aero Linx: Society of Aviation and Flight Educators (SAFE) SAFE is a member-oriented organization of aviation educators fostering professionalism and excellence in aviation through>[...]