Tue, Dec 01, 2009
Airline Mistakenly Advertised $40 Fare Between U.S. And
India
British Airways said Monday that,
in an agreement with the U.S. DOT's Aviation Enforcement Office, it
will compensate consumers for cancellation penalties and other
expenses incurred due to the carrier's erroneous offer of $40 fares
between the United States and India. The lowest U.S.-India
fare being offered by British Airways prior to the mistaken ad, not
including taxes, was over $750.
The $40 fare, which did not includes taxes and fees, was posted
on British Airways' own website at about 6:30 pm on October
2. The carrier realized its error nearly immediately and
removed the fare within minutes from its own website, but it
remained on the websites of certain on-line travel agents for about
two hours. During this time, more than 1,200 bookings were
made covering approximately 2,200 passengers. British Airways
cancelled the bookings of all passengers who purchased the fare
and, before the Enforcement Office began its review of the matter,
offered all affected passengers a travel voucher valued at
$300.
"We are pleased to see that British Airways has accepted
responsibility for the fares it published," U.S. Transportation
Secretary Ray LaHood said. "This agreement with British
Airways will compensate passengers for losses they suffered as a
result of the carrier's mistaken fare offer."
In consultation with the Aviation
Enforcement Office, British Airways also has agreed to reimburse
passengers for their expenses resulting from having relied on the
erroneous $40 fare. These could include fees for cancelling
flights or cancelling hotels, rental cars or other ground
arrangements, as well as additional costs incurred in rebooking
flights due to fare increases on previously held flights that were
cancelled in order to book the $40 fare.
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