New VFR+GPS Nav Chart Billed As "Perfect VFR Chart"
Jeppeson unveiled its new corporate logo reflecting the
evolution of its products and services, as well as its expansion
into all transportation markets. Known for its aeronautical
navigational products, now they offer an array of solutions for
land and sea operations as well.
The logo is known as The Edge. The transition from an airplane
silhouette into a series of stacked shapes represents Jeppesen's
forward movement. Mark Van Tine, Jeppesen president and CEO, says,
"I believe our new logo communicates the image we want the people
to embrace when they think of Jeppesen... for our long-standing
aviation customers, the message is that we are much more than 'just
that old chart company.'"
In the coming months, the logo will be rolled out across its
products and in a new website, currently under development.
Jeppesen also announced the release of the new VFR+GPS charts
for navigation in North America. Initially developed in Europe many
years ago, it is a clean-sheet design. Incorporating color and
contrast to make a VFR chart easier to read and interpret, it also
adds GPS elements, such as all airport identifiers and GPS
waypoints.
The depiction of Class B, C, D and E airspace is much more
easily understood, with altitude limits clearly shown. Data from
NAVTEQ provides the latest information on roads, cities, and points
of interest easily identified from the air. Terrain data from the
Space Shuttle radar missions provide a realistic depiction of the
earth below. State-of-the-art charting tools combine the data for a
clean, intuitive look. JeppGuide airport diagrams are on the back
of each chart.
Christopher Dean, product manager for business and general
aviation at Jeppesen, briefed the media on the new charts. "The new
charts were designed by pilots for pilots," says Dean. "It's the
perfect VFR chart."
The new coverage areas will initially include enroute and area
charts from Miami to Atlanta. Launch kits will be sent to area FBOs
next week. Expansion to other areas across the lower 48 states of
the US will be completed by late 2009. The latest enroute chart
offered covers Wisconsin and Illinois, which will be featured as a
Special Oshkosh Commemorative Chart during AirVenture at the
Jeppesen booth.
The initial cost of the charts will be $9.95 for the enroute
charts and $5.95 for the area charts. A digital rollout will occur
once all the North American charts are completed.