Wed, Feb 23, 2011
Timing Is Still Unsure, But One Analyst Thinks The Answer Is
"Soon"
Helicopters have a lot of moving parts -- as do all the
different and intertwining markets driving sales in this industry.
And GA analyst Brian Foley sees a bright spot in this, at least for
the rotorcraft market.
Foley
"Complexity is actually good from a diversity perspective. When
one market segment is performing poorly it's always good to have
another one, whose cycles may be different, to take up the slack.
The good news we're finally seeing is that helicopters look poised
to climb up from their current slump."
Foley cites a recent case where opposite ends of the market
(civil and military) helped to balance one another. The civil
corporate helicopter market was compromised as the recession and
credit freeze forced buyers to cancel orders. But while this was
happening, the military helicopter business proved more resistant,
which kept the industry working. During the same period business
jets, whose military market is tiny in comparison, saw deliveries
and payrolls plunge by nearly half.
Robinson R66
"There's an interesting dichotomy between helicopter civil and
military markets," Foley said. "Civil deliveries represent about
two-thirds of unit deliveries but less than one-third of the total
dollars. So the industry would have to sell a lot of tiny R-44's to
civilian customers to equal the value of just one Bell-Boeing's
V-22 Osprey. But now we're entering a period of reversal,
characterized by military budget cuts on the one hand and rising
corporate profits on the other. This should spur recovery in the
offshore-oil and executive-transportation segments which are part
of the civil industry's bread and butter."
Noting that helicopters were one of the last segments of general
aviation to enter the downturn and should therefore expect to be
among the last out, Foley believes that 2011 will be remembered as
a "trough year" in which deliveries finally bottomed out before
trending upwards. He also anticipates that the large and
fast-growing economies of India and China, for example, with their
lack of airport infrastructure and their likelihood of huge
construction projects, are ripe for rotorcraft.
More News
Runway Lead-in Light System Runway Lead-in Light System Consists of one or more series of flashing lights installed at or near ground level that provides positive visual guidance a>[...]
Aero Linx: Aviation Without Borders Aviation Without Borders uses its aviation expertise, contacts and partnerships to enable support for children and their families – at hom>[...]
Dave Juwel's Aviation Marketing Stories ITBOA BNITBOB ... what does that mean? It's not gibberish, it's a lengthy acronym for "In The Business Of Aviation ... But Not In The Busine>[...]
From 2010 (YouTube Version): Yeah.... This IS A Really Cool Job When ANN's Nathan Cremisino took over the lead of our Aero-TV teams, he knew he was in for some extra work and a lot>[...]
Also: Junkers A50 Heritage, Montaer Grows, Dynon-Advance Flight Systems, Vans' Latest Officially, the Carbon Cub UL and Rotax 916 iS is now in its 'market survey development phase'>[...]