NBAA '04: Be A Pilot Reports TV Advertising Works Best | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Most Recent Daily Episodes

Episode Date

Airborne-Monday

Airborne-Tuesday

Airborne-Wednesday Airborne-Thursday

Airborne-Friday

Airborne On YouTube

Airborne-Unlimited-10.28.24

Airborne-NextGen-10.29.24

Airborne-Unlimited-10.30.24

Airborne-Unlimited-10.24.24

Airborne-Unlimited-10.25.24

Thu, Oct 14, 2004

NBAA '04: Be A Pilot Reports TV Advertising Works Best

Cable TV provides better return for the dollar for popular aviation education program

Be A Pilot's 2004 TV campaign has generated 22,837 pilot prospects through October 3, topping 2003 results while reversing the constant increase in national cable TV network advertising costs in recent years.

Residual leads may drive total TV response to between 23,000 and 23,5000, the largest component of the 30,000 to 35,000 pilot prospects generated by Be A Pilot each year.

Along with reducing costs, Be A Pilot conducted a longer TV campaign this year -- 23 weeks compared to its standard 20 week April to September effort.

The 2003 April-September campaign yielded 22,168 leads initially and 22,608 by year end. Special pre-Christmas advertising for the December 17 Wright Brothers anniversary boosted the 2003 results.

The current three percent increase in TV response was achieved with a 4.6 percent decrease in cost per TV lead -- a major measure of Be A Pilot Effectiveness. Initial data shows overall cost per TV lead at $32.67, compared to $34.26 in 2003.

Be A Pilot introduced new advertising techniques this year to boost response and cut costs, including "long form" 60 second commercials, direct-to-camera testimonials and purchase of "direct response" advertising time.

Discovery Channel and Discovery Wings cable networks continued as top producers for the effort. New advertising on Discovery Science successfully replaced Tech TVm which was discontinued after an ownership and format change.

FMI: www.beapilot.com

Advertisement

More News

Senator Pushes FAA to Accelerate Rocket Launch Licensing

States That Current Process is Damaging National Aerospace Development US Senator Jerry Morgan is pushing the FAA to speed up the process for rocket launch licensing. He argues tha>[...]

Classic Aero-TV: RJ Gritter - Part of Aviation’s Bright New Future

From 2015 (YouTube Edition): Model Aviator Aims For Full-Scale Career While at the 2015 Indoor Electric RC Festival, referred to as eFest, ANN CEO and Editor-In-Chief, Jim Campbell>[...]

Aero-FAQ: Dave Juwel's Aviation Marketing Stories -- ITBOA BNITBOB

Dave Juwel's Aviation Marketing Stories ITBOA BNITBOB ... what does that mean? It's not gibberish, it's a lengthy acronym for "In The Business Of Aviation ... But Not In The Busine>[...]

ANN's Daily Aero-Linx (10.27.24)

Aero Linx: Cardinal Flyers Online The Cardinal Flyers Online Web site was created and is maintained by me, Keith Peterson. My wife Debbie and I have owned a 1976 RG since 1985. Wit>[...]

ANN's Daily Aero-Term (10.27.24): Clearance Void If Not Off By (Time)

Clearance Void If Not Off By (Time) Used by ATC to advise an aircraft that the departure release is automatically canceled if takeoff is not made prior to a specified time. The exp>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2024 Web Development & Design by Pauli Systems, LC