Thu, Sep 08, 2011
Simulated-3-D Model Will Bring The Airliner To Prospective
Buyers
An virtual 737 has been introduced that will allow prospective
customers with a way to view and understand the aircraft without
standing next to one. Boeing's 737 Explained is a virtual model of
the Boeing 737 generated from thousands of high-resolution
photographs that create an immersive 3-D-like model.
737 Explained Screen Shot
"We were looking for a new way to communicate the essence of the
Boeing 737," said Diana Klug, director of marketing for Boeing
Commercial Airplanes. "737 Explained is one of the best marketing
tools I've seen because it allows us to show prospective customers
the new features and improvements without bringing them to an
airport."
The Boeing marketing team wanted an innovative way to
demonstrate the airplane's latest features. The planemaker turned
to Microsoft Corp. and [wire] stone, a Microsoft Gold Certified
Partner. 737 Explained is hosted on Windows Azure, which stores the
project data — more than 20,000 high-resolution photographs
combined into a 32-gigapixel image of the plane — on the
software giant's cloud-based servers. This allows prospective
customers and Boeing representatives to show the detail of the
airplane virtually anytime, anywhere, and on many different
devices.
737 Explained makes possible virtual 360-degree tours of the
airplane, and the ability to view every component of the plane down
to the landing gear, engine components and individual rivets.
Overall, the companies say, 737 Explained has created a
technologically impressive alternative to traditional marketing
materials such as brochures or slide presentations.
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