Sat, Apr 11, 2009
First Plane To Sport Carrier's Updated Livery
Boeing and longtime customer Air France celebrated significant
milestones Friday with the delivery of the 777th Boeing 777
airplane. The new Boeing 777-300ER also will be the first to bear a
new Air France livery and company brand identity.
"The 777 has been a valuable asset to the long-haul fleet of Air
France and it is the right aircraft to allow us to maximize our
revenues in the most economic and efficient manner," said Pierre
Vellay, senior vice president, New Aircraft & Corporate Fleet
Planning, Air France.
"It is a fitting tribute to the success of the program that an
industry leader such as Air France is taking delivery of our 777th
777," said Aldo Basile vice president, Sales Europe, Russia and
Central Asia for Boeing Commercial Airplanes. "The 777 continues to
offer an unbeatable combination of efficiency, economics and
passenger comfort that places it at the forefront of modern
commercial aviation."
The relationship between Air France and Boeing goes back to the
early days of the airline, which celebrated its 75th anniversary
last year. Air France's early fleet of DC-3s sported the
distinctive silver and royal blue livery that was used to launch
the airline.
Three generations of Boeing airplanes have carried three Air
France liveries. The first was with the arrival of the jet age and
the Boeing 707. The second opened up long-haul international
travel, epitomized by the Boeing 747 and now, with the unveiling of
the Boeing 777-300ER.
The latest incarnation of the distinctive Air France livery
doesn't look very different at first glance, as it continues the
all-white theme... but is intended "to position the company in the
21st century as a truly international carrier that has more than
half of its passengers based outside France."
Boeing proudly notes 56 customers around the world have ordered
just over 1,100 777s. Air France operates one of the largest fleets
of 777s in the world and was the launch customer for both the
777-300ER and the 777 Freighter.
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