Mon, Jan 02, 2012
Former JSSI Marketing VP Hangs MKTG Shingle
Kandi M. Spangler, has announced the launch of Vertical Markets,
a company specializing in marketing solutions for the business and
general aviation industries. Vertical Markets provides marketing
services that help companies effectively communicate their value
proposition, achieve brand recognition and drive sales through the
development and execution of a comprehensive marketing plan.
Ms. Spangler recently left Jet Support Services, Inc. (JSSI) as
their Vice President of Marketing to start the new company in
December of 2011. “We live in a fiercely competitive
environment,” stated Spangler, “and companies in the
aviation industry need a focused go‐to‐market strategy
if they want to achieve their sales goals and
objectives”.
Citing a need for marketing support in the business and general
aviation industries, Ms. Spangler explained that marketing is often
delegated to the sales manager in the organization, and that a
comprehensive marketing plan and subsequent marketing efforts can
be diluted or ignored as a result.
“Focused marketing is imperative to survive and grow in
today’s economic climate,” commented Spangler,
“and Vertical Markets gives companies a competitive edge by
helping them develop a comprehensive marketing plan and executing
on that plan without hiring a full‐time marketing
professional.”
For companies that have a marketing department or marketing
professional on staff, Vertical Markets offers assistance to help
them effectively execute their existing marketing plan and provide
additional manpower.
Founded in 2011, Vertical Markets offers marketing solutions and
sales consulting for the business and
general aviation industries. Their understanding of the aviation
marketplace includes everything from
light piston aircraft, to executive jets, as well as the industry
that supports the operation of those
aircraft.
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