Has Recruited Buzz Aldrin As The Public Face Of The Axe Apollo Giveaway
The personal care product company which markets the line of AXE products for men has launched (if you'll pardon that pun) a new brand called "Apollo", and is offering tickets to space as part of its initial promotion.
AXE has created what it calls the AXE Apollo Space Academy (A.A.S.A) with one of the first men to walk on the moon, Buzz Aldrin. By joining A.A.S.A, men and women will have a chance to compete for one of 22 tickets to travel to space on a flight with Space Expedition Corporation (SXC), an international space tourism company.
"There's no bigger hero than an astronaut, so AXE is giving fans a chance to experience an adventure unlike any other," the company said in a news release. The contest is open to people in 60 countries speaking 45 languages around the globe. The first step is to sign up for the A.A.S.A by creating an "astronaut profile" on the website with each contestant telling the world why they deserve to go to space. Those that get the most votes will win a place at the final stage at the AXE Global Space Camp in Orlando, Florida where the final 22 space travelers will be selected based on competitive "space-simulation" challenges.
"Space travel for everyone is the next frontier in the human experience," said Buzz Aldrin, legendary astronaut and pilot of the historic Apollo 11 spacecraft that landed on the moon in 1969. "I'm thrilled that AXE is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space."
AXE, known as LYNX in some parts of the world, along with with SXC has secured 22 seats aboard the suborbital spacecraft, aptly named, the Lynx. SXC, led by CEO Michiel Mol, plans to operate XCOR Aerospace's Lynx suborbital space plane that will take passengers more than 62 miles into space, achieving astronaut status.
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