Wed, Feb 26, 2014
New Logo And Design Reflect Diversified Aerial Operations
Erickson Air-Crane Incorporated, a provider of aviation services to a diverse mix of commercial and government customers, and the vertically-integrated manufacturer and operator of the powerful heavy-lift Erickson S-64 Aircrane helicopter, announced Monday that the company will now do business under the brand name of “Erickson.”
The company took this important step to reflect changes in the business created by the 2013 acquisitions of McMinnville, Oregon-based Evergreen Helicopters and Brazilian aviation services company Air Amazonia, a subsidiary of HRT (an independent oil and gas exploration company). After more than 40 years of primarily operating the S-64 Aircrane, Erickson now flies a diverse, global fleet of helicopters and fixed-wing aircraft including heavy-, medium- and light-lift solutions. The Company has transformed its operations to serve a wide range of customers and end markets.
In addition to an all-new logo and look and feel, other changes include:
- The parent company’s legal name, currently Erickson Air-Crane Incorporated, is targeted to change to Erickson Incorporated on April 1, 2014
- The name of Evergreen Helicopters, Inc. was changed to Erickson Helicopters, Inc., effective February 6, 2014
- The name of Evergreen Helicopters of Alaska, Inc. was changed to Erickson Transport, Inc., effective February 5, 2014
- The company will begin rebranding its foreign subsidiaries, including Air Amazonia, in the coming months
Udo Rieder, Chief Executive Officer of Erickson, commented, “This was truly a transformative year for our organization. We now operate a diversified fleet and are well positioned to provide full-spectrum aerial services in support of our customers’ needs, across an ever-broader number of markets. We are operating as one, unified team with a singular culture and a common purpose. We believe the name change we’ve announced today reflects those aspects of our transformation and will serve us well in the future as we focus on a global opportunity for growth and market leadership.”
The Company officially debuted its new brand at this year’s Helicopter Association International (“HAI”) HELI-EXPO trade show in Anaheim, California.
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