Tue, Jul 28, 2009
Plans To Move Forward With Vision Jet Program
By Jennifer Staretorp
At an early morning
press conference on the opening day of AirVenture 2009, Cirrus
Aircraft representative Todd Simmons said the company has been
putting a lot of time into building partnerships globally, and
increasing their product line to attract a larger base of
customers. To the relief of many,particularly those with deposits,
Simmons mentioned that Cirrus is planning to continue moving
forward with their Vision Jet program.
Simmons said Cirrus has been working hard to form partnerships
and alliances with companies such as API and Garmin to extend their
global enterprise and create an infrastructure that will better
serve and support their customers. Cirrus is currently operating in
50 countries, and is moving into several new locations in Southeast
Asia. The opening of a new Cirrus Sales Center called the Lotus Air
Corporation (Cirrus Japan) at the Kobe Airport in Tokyo, Japan,
marked the first step in the expansion effort.
As part of the initiative to better support their customers
Cirrus is expanding their product line to appeal to general
aviation buyers. The first in the series of new products is the
Cirrus Perspective. The Garmin product includes features such as 3D
synthetic vision technology and enhanced vision systems all
beautifully displayed on 12" screens, which will increase the ease
and safety of flying. The Cirrus Known Ice Protection continues
that effort by providing increased aircraft safety in known icing
conditions. Last in the line of new product developments, but
certainly not least, was the announcement of the new "Xi"
Individualization Program that is now available. The "Xi" program
has the "capability for buyers to personalize the airplane"
according to their personal preferences. It allows the buyer to
choose design features from exterior color and design all the way
down to the stitching color and pattern of the interior. The
package will be particularly appealing to businesses as it allows
for the addition of a company logo or Cirrus badge.
The press conference concluded with a question posed by Dale
Klapmeier, CEO and co-founder of the company, asking "What's going
on with Alan and the Vision Jet?" The question was aimed to explain
how Cirrus is responding to the bid his brother, Alan Klapmeier,
made to acquire the rights for manufacturing and selling the Vision
Jet. Alan is a co-founder of Cirrus as well as a former CEO. Dale
say's that Cirrus will continue to move ahead with the Vision Jet
project, but that it needs a dedicated team and focus. He continued
on to say that if Alan is what is needed to keep the project moving
forward then that is the route that the Vision Jet project will
take.
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