Leading Industry Body To Drive Discussion, Recommendations And Prototypes That Define The Future Of Airline Retailing

PROS, a provider of AI-powered solutions that optimize selling in the digital economy, has announced its participation in the International Air Transport Association (IATA) Airline Industry Retailing (AIR) Think Tank. With the appointment of seasoned customer experience veteran Mike Slone, PROS joins the ideation group responsible for developing new ideas that will become standards that shape the future of airline retailing.

The IATA AIR Think Tank is comprised of strategic thought leaders from across the airline industry and runs annually, beginning in January. Members meet throughout the year to ideate concepts that will improve the traveler experience. Priority concepts for this year focus on digitally transforming the nature of passenger travel, including: defining the ultimate travel journey of the future, how to bring the future of retailing and travel marketplace to life, and how to enable airline digital transformation and connectivity to revolutionize profitability, efficiency and the customer experience.

The output of the Think Tank culminates in an industry-defining document and proof of concepts that are showcased at the AIR Symposium in October 2020.

“Our representation in the IATA AIR Think Tank will ensure the industry will benefit from PROS insights and experience to transform the travel customer experience,” said Slone. “We are honored to be members of this influential group to help the airline industry ultimately deliver greater innovation and best practices across airline retailing.”

(Source: PROS news release)

FMI: www.pros.com