Change Reflects Commonality Throughout Corporate Jet
Family
Airbus has introduced new branding, colors and names for its
corporate jets, reflecting aircraft improvements, the
company’s culture of innovation and family commonality. The
new colors comprise metallic-blue shading on most of the fuselage
and tail, highlighted by flowing curves that echo the color schemes
often chosen by Airbus corporate jet customers, and are accompanied
by a new “Airbus Corporate Jets” logo. As part of this
new branding, a new nomenclature is also being introduced.
“Airbus ACJ” will now precede the model of the airliner
from which each corporate jet is derived, with the A318 becoming
the Airbus ACJ318, and so on throughout the family, all the way up
to the Airbus ACJ380.
“Airbus has always been an innovator, regularly
introducing improvements for the benefit of its customers, and we
wanted to reflect this in our corporate jet family by introducing
new branding, colors and names that provide a fresher and more
modern look,” declares Airbus Chief Operating Officer,
Customers, John Leahy. “One of our greatest strengths is
having the world’s most modern aircraft family, and this is
reflected in the new Airbus corporate jet branding,” he
adds.
With Airbus’ family concept, innovations introduced on one
member of the family pave the way for their implementation on
others, allowing the widest possible spread of customer benefits.
Airbus corporate jets deliver the widest and tallest cabin of any
business jet, giving customers unmatched comfort, space and freedom
of movement. They give customers the comfort that they want in the
size that they need, business-like arrangements to luxurious
layouts. Airbus corporate jets are also the largest and most modern
corporate jet family in the world, capable of flying 19 to more
than 100 passengers inter-continentally.
Airbus corporate jets feature cabins that allow customers to
take into the air the comfort and space that they already enjoy at
home and in the office, as well as features that differentiate them
from their airliner counterparts. For the Airbus ACJ318, ACJ319 and
ACJ320, these features include a reinforced structure and
additional centre tanks (ACTs) for greater range, built-in
airstairs for greater autonomy, and high-thrust engines for good
take-off performance.
Modern Airbus aircraft use new technologies such as fuel-saving
aerodynamic designs, weight-saving new materials such as carbon
fiber, and common cockpits and centralised maintenance to simplify
operation and minimise costs. Cockpit commonality extends
throughout its aircraft family, from the smallest aircraft to the
largest, making it easier, quicker and less costly for pilots to
transition among them, as well as creating a large flight-crew
community on which corporate operators can draw.