Marketing Strategy For A Recession: Develop Products For A New
Customer Base
A bright spot for General Electric in these gloomy economic
times, as a producer of a wide range of goods, is GE Aviation...
which contributed Q4 2008 profits of $1.16 billion for the
Technology and Infrastructure segment, a 21 percent increase over
2007. Revenues of $5.2 billion were up 2 percent over the same
period in 2007.