"It's bad for American Airlines, it's bad for our people
and it's bad for the people who live around Love Field. But we've
said all along that this is absolutely essential for us to do to
remain competitive... This is not something we look forward to
doing. We're not driving this -- we are responding to
[Southwest]."
Source: American Airlines Executive VP of
Marketing Dan Garton, on the airline's reluctant decision to shift
some of its operations from its hub Dallas-Fort Worth International
Airport to Dallas's Love Field, in response to rival Southwest
Airlines' push into Missouri following the easing of Wright
Amendment restrictions to the Show Me State.