Company Reports a Pre-Tax Profit Of $30.1 Million
Virgin Atlantic Airways has announced a $162.9 million
investment in product development as it reported a strong year of
trading and a return to profit. Despite the winter closure of
London Heathrow and the Ash Cloud crisis costing the business a
combined $65.2 million, strong growth in business traffic and solid
load factors across all cabins delivered a good recovery.
On the airline's routes between the US and the UK, which include
five daily flights from New York to Heathrow, summer flights from
Orlando to three UK airports, and service from eight other
destinations, there was a very strong 21 percent growth in
revenue.
"These are excellent results for the U.S.," Chris Rossi, Senior
Vice President of Virgin Atlantic in North America, said in a
statemet Wednesday. "In a challenging environment for the industry,
we're delighted to have grown revenue by 21 percent year over year.
Stronger economic performance on both sides of the Atlantic
produced healthy growth in traffic, passenger market share gains
across our gateways and more rational market capacity. We will
continue to differentiate ourselves by offering outstanding
products and customer service both in the air and on the ground.
We're excited about where Virgin Atlantic is headed in the U.S.
market, and there's a lot more to come."
"We have demonstrated the resilience of our business by
weathering the toughest economic period for aviation and have now
returned the business to profit," said Steve Ridgway, Chief
Executive of Virgin Atlantic. "A sharp recovery in the first half
of the year has been tempered by more challenged trading in the
latter period due to increased capacity in the market and high fuel
prices."
Ridgeway said while there has been a focus on trading the
airline back to profitability, the company has "worked hard" to
introduce new aircraft, new routes and extra rotations to the
existing network where there has been high demand. "This year we
are investing heavily in new product innovation so that we retain
and enhance our leadership in customer service and experience,"
said Ridgway. "Since the turn of the year, market conditions have
become tougher with increased capacity, faltering consumer
confidence and high fuel prices. We are also seeing softer
trading in the areas that are hit hardest by the continued rises in
Air Passenger Duty, particularly the Caribbean routes and Premium
Economy cabins. Whilst business traffic remains strong,
demand in the economy cabin is more challenged."
This year, Virgin Atlantic says it will be reviewing and
updating many aspects of its product offer both in the air and on
the ground. The $162.9 million investment, the arrival of new
Airbus A330 aircraft and additional services to the Caribbean and
Ghana will create 1,000 jobs across the airline including major
recruitment drives for cabin crew and pilots.