Second Hire To Come From Eos Airlines
On Tuesday, business aircraft
fractional XOJET announced the appointment of Adam Komack as chief
marketing officer. In this role, Komack will define and drive
marketing and customer experience strategies and programs for
XOJET’s global private jet service.
"XOJET is in a rapid cycle of expansion in the US and abroad,
and it is a pleasure to welcome a proven marketing leader to our
management team at such a pivotal time in our company’s
history," said Paul Touw, president and CEO of XOJET. "Adam
understands our target customers and his ability to translate that
understanding into authentic and engaging brand experiences will be
instrumental as we further accelerate XOJET’s revenue growth
and market leadership."
Most recently, Komack served as chief lifestyle officer for
premium business-class airline EOS. While there, Komack oversaw
more than 200 executives, customer service representatives and
flight attendants and was responsible for all aspects of marketing
and customer experience.
As ANN reported, however, the carrier folded
in April, a victim of high fuel prices and a global economic
climate unkind to niche carriers.
Prior to joining EOS, Komack was a senior vice president at Grey
Direct Marketing Group, part of Grey Global Group and WPP Group of
Companies, where he oversaw overall strategic direction and
management of more than $110 million of integrated marketing
activities for companies like Adobe Systems, Cendant’s Retail
Travel Services Division, and JPMorgan Chase.
"XOJET’s financial strength and revolutionary operating
model allow the company to invest in creating the world’s
best and most authentic private jet experience," said Komack. "I am
thrilled to be joining a team that is committed to changing the
industry paradigm by delivering everything the ultra-successful
private air traveler should expect and more."
Komack is the second high-level hire to come to XOJET from Eos.
XOJET hired former Eos CFO Eilif Serck-Hanssen to the position of
chief financial officer and president of international operations
and expansion at the private aviation operation.