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Wed, Feb 06, 2019

Intel Drone Light Show Enhances Super Bowl LIII Halftime

One Hundred Fifty Custom Intel Drones Illuminate The Stadium During The Midgame Break

Intel Corporation partnered with the NFL to create the first-ever live drone light show during a Super Bowl Halftime Show.

As Maroon 5 began the song “She Will Be Loved,” 150 enhanced Intel Shooting Star drones floated up and over the field in a choreographed performance to the music to form the words “ONE” and “LOVE.” Intel enhanced the Intel Shooting Star drones specifically for the Pepsi Super Bowl Halftime Show to emulate the experience of floating lanterns. The drones were also enabled to successfully fly a pre-programmed path inside a closed stadium environment without GPS. Additionally, the 150 drones flown indoors exceed the world record that Intel earned flying 110 indoor drones at CES in 2018.

“Our team constantly looks for opportunities to push the boundaries of innovation and deliver stunning entertainment experiences with our drone technology,” said Anil Nanduri, Intel vice president and general manager of the Intel Drone Group. “When we received the opportunity to bring our drone light show technology back to the Super Bowl, we were excited by the challenge to execute it live and within a closed stadium environment. We collaborated with the show producers, both creatively and technically, to bring a special and unique show experience to the viewers. It was an honor to have performed with Maroon 5 to create a memorable experience for those watching live from their seats in the stadium and for viewers watching at home.”

The Pepsi Super Bowl LIII Halftime Show was consistent with the temporary flight restrictions in effect during the game. The Intel Shooting Star drones appearing during the show were specially preprogrammed to fly and remain within the stadium, and therefore did not enter the controlled airspace over Mercedes-Benz Stadium.

The Intel Shooting Star drones appearing during the Pepsi Super Bowl LIII Halftime Show received authorization to operate under an experimental license issued by the Federal Communications Commission in compliance with federal regulations. This model of the Intel Shooting Star drone has not received final certification from the FCC and may not be offered for sale or lease, or sold or leased, until final certification is obtained.

(Images from Intel video provided with company news release)

FMI: www.intel.com

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