Sponsored Rider Also Competing In 2007 Winter Equestrian Festival

If you're an established jet manufacturer looking to break into the light business jet segment, a good way to draw interest is exhibiting at events guaranteed to attract a... moneyed... clientele.

That is why Brazilian planemaker Embraer is exhibiting a full-scale mock-up of its Phenom 300 executive jet for two consecutive weeks, during the 2007 Winter Equestrian Festival. March 7-11 and March 14-18, at the Palm Beach Polo Equestrian Club, in Wellington, FL.

In these two events, visitors will experience the premium comfort and luxury of Embraer's jet and have opportunity to watch Rodrigo Pessoa, Brazil's world champion show jumper, competing in Embraer colors.

The annual Winter Equestrian Festival attracts international Olympic equestrian athletes. The event is a proving ground for the US Equestrian Team in show jumping and dressage and the site of qualifying events and selection trials for such international events as the World Cup Final, Samsung Nations Cup Final, and Summer Olympic Games.

Sponsored by Embraer, Rodrigo Pessoa is one of the top riders in the world of equestrian show jumping and competes in approximately 40 equestrian shows every year. Pessoa is a three-time World Cup Champion (1998-2000), and 2004 Olympic Gold Medalist.

The equestrian show is one of the first stops on Embraer's Phenom Tour in North America. Other destinations include next month's Lakeland Fly-In, Aero Expo in Toluca, Mexico, and EAA AirVenture in Oshkosh, WI. The company also plans to visit a number of executive airports and Fixed Base Operations (FBO), and other sports events.

FMI: www.embraerexecutivejets.com, www.usef.org