Wed, Feb 18, 2009
Program Mirrors Similar Campaign By British Low-Cost
Call it a sign of the times. JetBlue Airways announced this week
it will fully refund tickets for passengers who book travel on the
low-cost carrier, but are then involuntarily laid off from
their full-time jobs.
The Wall Street Journal reports JetBlue made the decision after
the airline noticed customers were waiting until the last minute to
purchase travel, due to concern for their personal finances.
Under terms of JetBlue's program, if the person listed on the
itinerary also paid for the ticket personally, he or she may apply
for a refund within 14 days before the scheduled departure time for
the outbound flight.
That goes against prior JetBlue policy, in which all tickets
were nonrefundable... and marks a decided shift in the mindset of
the airline's customer base. Nevertheless, JetBlue maintains it
hasn't noticed an increase in the number of passengers asking to
cancel travel due to layoffs.
The idea of full refunds for people who lost their jobs isn't
new; JetBlue notes British LLC FlyBe recently announced a similar
Outside the aviation sector, Korean automaker Hyundai announced
a similar policy late last year for customers who finance the
purchase of a new vehicle, but are then laid off -- allowing those
customers to return the car without a repossession hitting their
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